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branding / art direction / packaging
New ID for Antarctica
Hardcuore
Rebranding / Packaging
Rebranding / Packaging
In early 2018, cans and bottles of Antarctica beer gained a new design.
Such design style aimed to focus on the brand's history. The penguins that have accompanied the brand since its foundation have now become even more iconic. For many years, the "Blue Ribbon" was synonymous with Antarctica. Nothing could make more sense than having it modernized back, rescuing this tradition.
As for the new label's coat of arms, the symbol is inspired by another carioca passion: samba and its insignias of carnival music bands and escolas de samba. The rebranding vividly translates the Carioca identity of Antarctica beer's everyday life.
Such design style aimed to focus on the brand's history. The penguins that have accompanied the brand since its foundation have now become even more iconic. For many years, the "Blue Ribbon" was synonymous with Antarctica. Nothing could make more sense than having it modernized back, rescuing this tradition.
As for the new label's coat of arms, the symbol is inspired by another carioca passion: samba and its insignias of carnival music bands and escolas de samba. The rebranding vividly translates the Carioca identity of Antarctica beer's everyday life.
Rio de Janeiro, 2017
My role: Senior Designer
Creative Direction: Breno Pineschi / Rafael Cazes
My role: Senior Designer
Creative Direction: Breno Pineschi / Rafael Cazes
Opportunity
Tátil Design
Rebranding / Visual Identity
Rebranding / Visual Identity
Opportunity is the largest asset manager in Brazil operating in Asset Management, Wealth Management, Private Equity and Real Estate Investments.
Rio de Janeiro, 2018
My role: Senior Designer
Creative Direction: Ricardo Bezerra
My role: Senior Designer
Creative Direction: Ricardo Bezerra
Do Bem™ smooties
Hardcuore
Branding / Packaging
Branding / Packaging
Fruits & Seeds. Tropical combination, but that's not all.
A perfect match full of antioxidants, vitamins, fiber and protein. A tasty, natural and super nutritious shake for any time.
A perfect match full of antioxidants, vitamins, fiber and protein. A tasty, natural and super nutritious shake for any time.
Rio de Janeiro, 2017
My role: Senior Designer / Art Director / 2D illustrations
Creative Direction: Breno Pineschi / Rafael Cazes
My role: Senior Designer / Art Director / 2D illustrations
Creative Direction: Breno Pineschi / Rafael Cazes
Do Bem™ leite de coco
Hardcuore
Branding / Packaging
Branding / Packaging
In 2009 Do Bem™ changed the juice market by offering the first 100% whole orange juice from Brazil, with no added sugars and no preservatives. Since its inception, Do Bem™ believes that it is possible to make people healthier, seeking the best ingredients of nature, checking the product’s origin and offering tasty, functional and sustainable drinks.
In January 2018 the brand launches its first coconut-based veggie milk. Do Bem™ veggie milk is a natural, lactose-free, gluten-free and super healthy option for breakfast.
In January 2018 the brand launches its first coconut-based veggie milk. Do Bem™ veggie milk is a natural, lactose-free, gluten-free and super healthy option for breakfast.
Rio de Janeiro, 2017
My role: Senior Designer
Creative Direction: Breno Pineschi / Rafael Cazes
My role: Senior Designer
Creative Direction: Breno Pineschi / Rafael Cazes
Do Bem™ todo dia
Hardcuore
Branding / Packaging
Branding / Packaging
After squeezing lots of fruits, Do Bem™ expands its product portfolio in 2017 and launches Do Bem™ Todo Dia. The aim of the new product line is to offer lighter and more healthy options, new tropical flavors and, of course, with no added sugars and no preservatives. Created and developed by Hardcuore crew.
Rio de Janeiro, 2017
My role: Senior Designer
Creative Direction: Breno Pineschi / Rafael Cazes
My role: Senior Designer
Creative Direction: Breno Pineschi / Rafael Cazes
Destilab™
Destilados artesanais premium.
Lar do premiado Loki Dry Gin, medalha Duplo Ouro no New York World Spirits
Competition 2019.
Lar do premiado Loki Dry Gin, medalha Duplo Ouro no New York World Spirits
Competition 2019.
Freelancer
Branding / Visual Identity
Branding / Visual Identity
Soma
Launched in November 2016, Soma was born from the dream of 3 enterpreneurs from Duque de Caxias who wanted to inspire positive social change in their neighborhood. The multidisciplinary space is called a "Creative Hub" and it is located 20km from the city of Rio de Janeiro. The brand's symbol consists of a 3D composition of the triple plus sign. The idea is to translate the creators of this multiplatform space's desire to promote exchanges and experiences between diverse segments like music, gastronomy, surfing, fashion and communication, among others.
Hardcuore
Logo / Visual Identity
Logo / Visual Identity
Área Útil
Área Útil is an architecture and city planning studio. All of their enterprises promote an intelligent and optimized use of space but also take into account rational use of financial and natural resources. When I created the logo, my main focus was to give more meaning to the words’ initials. The two initials, which are depicted by a triangle and a half-circle, complement each other making it a rational, balanced and symmetrical composition. The visual identity gave rise to spaces where geometrical forms have settled in several compositions bringing movement and beauty.
Freelancer
Branding / Visual Identity
Branding / Visual Identity