In early 2018, the cans and bottles of Antarctica beer, launched in 1885, gained a new design. Such design style aimed to focus on the brand's history, reinvigorating the iconic penguins and drawing on the symbols of samba from Rio de Janeiro. The idea was to modernize Antarctica's visual identity, while keeping in mind its 133 years of tradition. The penguins that have accompanied the brand since its foundation have now become even more iconic. The "blue ribbon" that have been part of Antarctica's labels throughout the twentieth century is also back. This is also the case with the barley crest, which had been missing in previous versions of the labels. For many years, the "Blue Ribbon" was synonymous with Antarctica. Nothing could make more sense than having it modernized back, rescuing this tradition. As for the new label's coat of arms, the symbol is inspired by another carioca passion: samba and its insignias of carnival music bands and samba schools. These vividly translate the Carioca suburban environment that is so characteristic of the identity of Antarctica beer's everyday life.

Coming soon.

Coming soon.

In 2009 Do Bem™ changed the juice market by offering the first 100% whole orange juice from Brazil, with no added sugars and no preservatives. Since its inception, Do Bem™ believes that it is possible to make people healthier, seeking the best ingredients of nature, checking the product’s origin and offering tasty, functional and sustainable drinks. In January 2018 the brand launches its first coconut-based veggie milk in the following flavors: original, chocolate, vanilla and coffee with milk. Made from mature coconuts, Do Bem™ veggie milk is a natural, lactose-free, gluten-free, a source of calcium, a low calories alternative and also a super healthy sustainable option for breakfast. At Hardcuore, we embraced this project from product design to market launch by adding collaboration with all the super talented designers and strategy team. Our work with Do Bem™ highlights the need for businesses to stay true to their brand promises creating a more authentic experience that provides new business opportunities and revenue sources.

After squeezing lots of fruits, Do Bem™ expands its product portfolio in 2017 and launches Do Bem™ Todo Dia. The aim of the new product line is to offer lighter and more healthy options, new tropical flavors and, of course, with no added sugars and no preservatives. Created and developed by Hardcuore crew.

Coming soon.

Launched in November 2016, Soma was born from the dream of 3 enterpreneurs from Duque de Caxias who wanted to inspire positive social change in their neighborhood. The multidisciplinary space is called a "Creative Hub" and it is located 20km from the city of Rio de Janeiro. The brand's symbol consists of a 3D composition of the triple plus sign. The idea is to translate the creators of this multiplatform space's desire to promote exchanges and experiences between diverse segments like music, gastronomy, surfing, fashion and communication, among others.

The Gemological Center of Bahia is an organization that certifies the quality, classification and authenticity of products that have been acquired or commercialized by the precious stones’ sector. The organization also provides assistance to producers and consumers of these products. The rebranding and visual identity project was inspired by the cuts and shapes of the gemstones.

Located close to the city of Salvador’s corporate and financial centers, Sotero Hotel aims to offer a sophisticated experience and a soothing atmosphere to its guests. The branding project had, as its main purpose, the goal of bringing the city and the sea closer together. By having the boatman as the main protagonist, the brand was able to convey independence, self-confidence, boldness, willpower and originality.

Área Útil is a architecture and city planning studio. All of their enterprises promote an intelligent and optimized use of space but also take into account rational use of financial and natural resources. When I created the logo, my main focus was to give more meaning to the words’ initials. The two initials, which are depicted by a triangle and a half-circle, complement each other making it a rational, balanced and symmetrical composition. The visual identity gave rise to spaces where geometrical forms forms have settled in several compositions forms have settled in several compositions bringing movement and beauty.

Cheetos was looking for ways to get their audience to help them choose new flavors for new products. Instead of doing a survey to get their answers, they created a game that emulates the training stages to achieve Kung Fu mastery. As the player gains experience, a voting process is unblocked, turning this experience into a fun decision-making process. I was responsible for creating the new game's logo, designing the navigation icons of the game’s interface and also the icons for each kick/punch used in the fight.

Master is a chain of department retail stores that sells clothing, shoes and accessories at a fair price for women. The new logo and colors brought a refreshed look and strengthened the brand, relating more closely to customers.

Skinlove is a team of people who are in love with art and are dedicated to creating outstanding protection skins with exclusive patterns for devices. I created the logo, visual identity and iconography for the new online shop.

Buraco de Minhoca is a store specialized in toys, action figures, clothing, accessories, gifts and other products related to the nerd and geek worlds. Their public is made up mainly of comics’ fans and memorabilia collectors of all ages. They invited me to create the new logo and visual identity for the new online shop.